Business owners and leaders are constantly learning new things and as a relatively recent business owner I am no exception. I am always seeking advice, and trying to find the best people to help me make the business a success.
A great example is marketing. Coming from a technical and consulting background, this is not really my area of strength. Don’t get me wrong, I’ve picked up a lot over the years, and I’ve managed, through luck or judgement or some combination of both to do enough to get the business into a pretty good place in our first three years. But when it came to the point where we decided to put some real focus on our marketing, I wasn’t really too sure where to start.
Clearly there are many aspects to marketing a business, whether you’re new or established. I knew I needed some help, but to whom should I turn? Should I employ someone, or use an agency? Should I look for a generalist, or a specialist (or a number of different specialists)? I know that I prefer working with specialists, but if I pick a specialist in one area, am I neglecting other important areas?
The problem, for me, was that not having sufficient experience or knowledge of the area that I needed help with, I wasn’t sure how to articulate exactly what help I was looking for.
I didn’t know what I didn’t know.
Fortunately, I managed to find my way through this with some advice from friends in the field, and some trial and error, and I’m confident that we’re now on the right track. However, if there had been a course or workshop that I had come across that would have helped me figure out the key areas that I needed to consider, key questions to ask myself and guide me towards some priorities, I would definitely have jumped at that. I’m sure they exist; I just didn’t find them.
When it comes to Cyber Security and managing the risks to a business, I frequently see exactly the same scenario. Business owners, and senior management teams know that their business is at significant risk from Cyber Attacks, ransomware, email-based fraud and similar, and many know they need help. Their IT department, or external IT provider looks after some of the technical aspects of security but they’re often not specialists in security – they’re typically more focused on keeping the lights on and implementing new technology to help the business stay ahead. Rightly so. The owner, or leadership team, however, has this nagging feeling that they should definitely be doing more. They know they need some help.
But they don’t know what they don’t know.
Our Cyber Security for Business Owners and Leaders training is, for security, exactly what I was looking for when I needed help with marketing.
The point of the one-day training workshop is not to make you a security expert. It’s not designed to scare you into buying services from us (although it might scare you a bit). It’s purpose is to help you understand what you don’t know – what’s important, what to look at and prioritise when it comes to security, and where to go for help that you can trust. But it’s more than just telling you.
Yes, we provide you with lots of information, all geared towards owners and senior management teams, but it’s a bit of a whirlwind “voyage of discovery”. Through carefully designed exercises and discussions, we’ll help YOU discover how to determine what is important to your business, how to assess risks and impacts in a security context, and how to build a strategy and plan to improve security and reduce business risk.